Qualified Named a Leader and a Customer Favorite Among Conversation Automation Solutions for B2B by a Leading Independent Global Research Firm

SAN FRANCISCO – October 1, 2025 – Qualified, the leader in agentic marketing and the creator of Piper, the world’s first AI Sales Development Representative (SDR) agent, today announced it has been named a “Leader” and a “Customer Favorite” in The Forrester Wave™: Conversation Automation Solutions For B2B, Q4 2025. Qualified received the highest score in the “current offering” category, among the highest scores in the “strategy” category, and the highest possible scores across 17 of 31 criteria, including “innovation,” “privacy and compliance,” “adoption,” and “pricing flexibility and transparency.”

The Forrester Wave™evaluated 12 top providers in conversation automation solutions for B2B, recognizing Qualified and Piper. This achievement comes on the heels of Qualified being honored as the Leader in G2’s AI SDR Agent Software category, with over 1,200 5-star ratings, showcasing sustained market momentum and extraordinary user satisfaction.

“Qualified’s remarkable success and continued recognition would not be possible without our incredible customers. Their trust, partnership, and feedback inspire us to innovate daily, setting the gold standard,” shared Dan Darcy, Chief Customer Officer, Qualified. “We are deeply grateful for the passion and dedication our customers bring to transforming pipeline generation; we celebrate this achievement with them as the biggest reason behind our growth and accomplishments.”

Piper AI SDR Agent Drives Innovation

Piper the AI SDR Agent drives advanced data enrichment, proactive signal-driven conversations, and deep personalization, seamlessly adapting to buyer needs across channels. 

• According to the Forrester evaluation, “...Qualified’s goals-based AI agent, Piper, seamlessly manages conversations across website and email channels, adapting based on persona, journey stage, and other relevant signals.” 
• The report also identifies Piper’s strengths, including “data enrichment for dynamic segmentation and proactive signal-driven conversations,” as well as distinguishing features, such as “reasoning engine tuned for B2B marketing and sales and the ability to facilitate cohesive automated conversations across synchronous and asynchronous delivery mechanisms.”
•  The report also states, “Customers praise Qualified’s offering and its ability to improve website engagement, meetings booked, and sales–marketing alignment. They cite its AI-driven personalized engagement, robust integrations, and customer support as strengths.”
•  In the customer feedback portion of the report, Forrester states that “Qualified is a Customer Favorite in this evaluation.”

“For us, Forrester’s acknowledgment highlights our relentless focus on customer success and category-defining innovation,” said Kraig Swensrud, Founder & CEO of Qualified. “We set out to reimagine pipeline generation with an AI SDR superagent that doesn’t just respond, but acts—engaging prospects, qualifying opportunities, and driving pipeline in real time. We believe this report shows our customers’ trust and our position as a leader in bringing agentic marketing to life for B2B organizations looking to future-proof growth.”

Analyst and Customer Acclaim

Qualified sees the acknowledgment from both Forrester and G2 as recognition of Qualified’s unique position at the intersection of analyst-recognized innovation and customer-proven results. G2’s dual honors—Best and Easiest to Use AI SDR Software, supported by over 1,200 5-star ratings—highlight the dramatic gains in pipeline generation, lead conversion, and sales-marketing alignment that users experience, solidifying Qualified as the trusted standard for agentic marketing innovation.

“Our ongoing acknowledgement from G2, driven by real customer reviews, is powerful validation that Qualified doesn’t just innovate; we deliver measurable impact in our customers’ pipeline and revenue goals,” continued Kraig Swensrud, Founder & CEO of Qualified. “Staying consistently top-ranked reflects our commitment to evolving with our customers and raising the bar for agentic marketing year after year.”

To learn more, visit http://qualified.com/forrester-wave. 

Forrester Objectivity Statement
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.

About Qualified

Qualified is the Agentic Marketing Platform with the world’s #1 leading AI SDR agent, Piper. Marketing teams trust Piper to autonomously drive inbound pipeline at scale, delivering real-time engagement and conversion. Trusted by top brands such as Adecco, Asana, Box, Brex, Cision, Demandbase, Emplifi, Lattice, Sun Chemical, and Veeam, and more, Qualified is redefining how companies generate pipeline in the age of AI. Rated as the #1 AI SDR Agent on the G2 Leader Quadrant, with over 1,500 five-star reviews on G2 and the Salesforce AppExchange, Qualified is the trusted agentic marketing solution for B2B companies looking to maximize efficiency and pipeline generation. For more information, visit qualified.com.