With Piper for Demandbase, marketers no longer need to rely on the traditional and inefficient process of having human sales development reps (SDRs) work target accounts. Now they can harness the power of agentic marketing and Piper the AI SDR Agent to convert target accounts into pipeline, autonomously and at scale.
Hundreds of joint Demandbase and Qualified customers, including Epson America, Braze, SentinelOne, Crunchbase, and Demandbase, can now leverage the power of an AI SDR agent to maximize their account-based marketing (ABM) investment and boost pipeline.
San Francisco—October 7, 2025—Today, Qualified introduces Piper for Demandbase: the #1 AI SDR agent for Demandbase. With this integration, Demandbase customers can tap into the power of agentic marketing and use Piper the AI SDR Agent to autonomously convert their most coveted target accounts into pipeline. For Demandbase customers, this partnership is proven to not only boost pipeline, but also maximize their Demandbase investment.
Demandbase is the leading account-based GTM platform that helps B2B enterprises identify target accounts, engage them with personalized messaging, and uncover potential accounts with high buying intent. This helps marketing teams orchestrate complex ABM campaigns and drive target accounts to their website. Historically, marketers would rely on human sales development reps (SDRs) to work leads from a target account, but this process was costly, slow, inefficient, prone to errors, and ultimately not scalable. Now, with Piper for Demandbase, marketers can hire Piper as an always-on superagent to convert more target accounts into pipeline at hyperscale.
B2B Marketers Rely on Human SDRs, Leaving Pipeline on the Table
Account-based marketing is a proven strategy that focuses on personalized campaigns to select buying groups at target accounts. With the traditional marketing funnel, these high-value, high-intent target accounts would typically be worked by human sales development reps (SDRs) whose goal was to convert them into pipeline. But this process was fraught with issues, which most notably was cost and capacity.
The more leads you generate with your ABM campaigns, the more SDRs you need. The average salary of an SDR is $76K, and when additional costs like benefits, perks, and taxes are folded in, it’s north of $100k. This adds up significantly as an SDR team expands. And because SDR headcount is limited, SDRs can only work so many leads. That means your most valuable target accounts are not getting the buying experience they deserve, plus the remainder of your marketing-generated leads remain untouched. In fact, 73% of inbound leads do not receive a response from SDR teams at all.
Because of these SDR limitations, it is impossible for human SDRs to service your target accounts in a fast and meaningful way. This model is manual, inefficient, and can’t scale. With the traditional funnel and reliance on human SDRs, marketers lose the ability to convert their hard-earned target accounts into pipeline.
Piper the AI SDR Agent Works Every Target Account Autonomously and at Scale
With Piper for Demandbase, marketers no longer need to rely on human SDRs to engage their target accounts; Piper the AI SDR Agent can do it for them. Piper serves as an AI SDR superagent that instantly and intelligently engages buying groups across a marketer’s most important channels: the website and the email inbox.
Piper taps into your rich Demandbase data to identify target accounts on the website, detect buying stages, uncover buyer intent, and understand buyer interests. She then uses these insights to tailor her messaging for the entire buying group, driving each account toward conversion. Piper can autonomously surface relevant content, have face-to-face conversations, schedule meetings, and do email follow-ups, operating like your best human SDR at a massive scale.
Hundreds of joint Demandbase and Qualified customers, including Epson America, Braze, SentinelOne, Bloomreach, Crunchbase, and Demandbase, are already leveraging Piper for Demandbase to supercharge their account-based efforts and accelerate pipeline growth:
“We’re creating almost twice as many qualified opportunities this year, and Piper is a huge part of that success,” says Denisa Halandova, Marketing Operations Lead at Bloomreach.
“Piper is better at booking meetings than our humans. This AI-driven approach really works,” says Maggie Foster, Growth Marketing Manager at Crunchbase.
“Piper is amazing on the front lines. Now our reps can focus on visitors from high-priority accounts,” says Hannah Jordan, Director of Digital Marketing at Demandbase.
Piper the AI SDR Agent Converts Buyers Across Channels, At Scale
Piper the AI SDR Agent works across key use cases, serving as the perfect payoff for Demandbase customers and maximizing their Demandbase investment:
Piper for Demandbase is generally available now for all customers on Qualified’s Agentic Marketing Platform plans.
About Qualified
Qualified is the Agentic Marketing Platform with the world’s #1 leading AI SDR agent, Piper. Marketing teams trust Piper to autonomously drive inbound pipeline at scale, delivering real-time engagement and conversion. Trusted by top brands such as Asana, Box, Brex, Clari, GE Healthcare, Grubhub, Lattice, Outreach, and more, Qualified is redefining how companies generate pipeline in the age of AI. Rated as the #1 AI SDR agent on the G2 Leader Quadrant, with over 1,500 five-star reviews on G2 and the Salesforce AppExchange, Qualified is the trusted agentic marketing solution for B2B companies looking to maximize efficiency and pipeline generation. For more information, visit qualified.com or contact shelly.weaver@qualified.com.
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