Goodbye marketing automation. 

Hello agentic marketing.

Wednesday, January 21, 2026
10AM – 11:30AM PST | Virtual Event
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THE COUNTDOWN IS ON
Register now to get a front-row seat.

Join us as we kick off 2026 with a bang! This is the year we finally say goodbye to Marketing Automation Platforms (MAPs) of the past and embrace the Agentic Marketing Platforms (AMPs) of the future. Are you ready?

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MEET OUR SPEAKERS
The year of agentic marketing has arrived.

With the advent of agents, there has been an undeniable shift in the traditional marketing paradigm. In this 90-minute event, we’ll be joined by B2B marketing pioneers who will demystify the agentic marketing movement and unpack why it’s time to kick marketing automation to the curb.

Kraig Swensrud
Maura Rivera
Amelia Lerutte
WHAT TO EXPECT
It’s going to be a jam-packed show.

Agentic marketing is here to stay—so what is it, why does it matter, and what results can you really expect? Join us as we unveil breakthrough product innovations, real-world use cases, and customer wins that prove how AMPs are redefining pipeline generation for modern marketing teams.

Thought leadership

Learn why MAPs are ripe for disruption and witness the critical ways agents are changing marketing for good.

Product demos

See new platform developments that supercharge Piper the AI SDR Agent and watch demos of core use cases to get inspired.

Customer speakers

Hear from marketing leaders about how and why they’re adopting agentic marketing to maximize pipeline generation.

Explore the agenda.

Keynote: The Year of Agentic Marketing

Hear from Founder and CEO, Kraig Swensrud, as we explore the agentic marketing movement: what it is, where it’s going, and why now is the time to retire MAPs for good.

April 20, 2023 10:00 AM
April 20, 2023 10:15 AM
qualified.com
America/Los_Angeles
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Time:
10:00am - 10:25am PT
Speakers:
Kraig Swensrud
Founder & CEO, Qualified

Tour the Agentic Marketing Platform

Here, we’ll deep dive into Qualified’s Agentic Marketing Platform to showcase new innovations—like Guidebooks, Enterprise APIs, and Agent Studio—that make Piper the AI SDR Agent even more of a pipeline powerhouse.

April 20, 2023 10:00 AM
April 20, 2023 10:15 AM
qualified.com
America/Los_Angeles
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Maura Rivera
CMO, Qualified

Product Demo: Inbound Lead Conversion

Using an agent to convert bottom-of-funnel buyers into pipeline is no longer a novelty, it’s table stakes. In this demo, we’ll show how Piper generates pipeline in the moment and how this compares to the status quo.

April 20, 2023 10:00 AM
April 20, 2023 10:15 AM
qualified.com
America/Los_Angeles
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Time:
10:00am - 10:25am PT
Speakers:
Kieran Snaith
SVP, Revenue Operations, Qualified
Crystal Reitmeir
Sr. Director, Product Marketing Manager, Qualified

Executive Spotlight featuring SaaStr

Hear from Amelia Lerutte, Chief AI Officer at SaaStr, about why agentic marketing is the future and how SaaStr is leading the way with their own AI SDR agent, Amelia AI.

April 20, 2023 10:00 AM
April 20, 2023 10:15 AM
qualified.com
America/Los_Angeles
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Time:
10:00am - 10:25am PT
Speakers:
Amelia Lerutte
Chief AI Officer, SaaStr

Product Demo: Pre- and Post-Event 
Follow-Up

Middle-of-funnel leads, like those captured at events, may be ambivalent about your offering; but that doesn’t make them less valuable. This demo will show how Piper works all these leads to maximize pipeline potential.

April 20, 2023 10:00 AM
April 20, 2023 10:15 AM
qualified.com
America/Los_Angeles
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Time:
10:00am - 10:25am PT
Speakers:
Amy Clausing
VP, Strategic Events, Qualified
Crystal Reitmeir
Sr. Director, Product Marketing Manager, Qualified

Executive Spotlight featuring Emplifi

Hear from Susan Ganeshan, CMO at Emplifi, about why she's so excited about agentic marketing and how Qualified is helping to usher her team into the future.

April 20, 2023 10:00 AM
April 20, 2023 10:15 AM
qualified.com
America/Los_Angeles
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Time:
10:00am - 10:25am PT
Speakers:
Susan Ganeshan
CMO, Emplifi

Product Demo: TOFU Lead Nurture

This demo is where agentic marketing really shines. Historically, top-of-funnel buyers get added to a rigid nurture sequence that has little-to-no impact. Now these buyers get a bespoke buying experience that drives real results.

April 20, 2023 10:00 AM
April 20, 2023 10:15 AM
qualified.com
America/Los_Angeles
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Time:
10:00am - 10:25am PT
Speakers:
Sarah McConnell
VP, Demand Generation, Qualified
Crystal Reitmeir
Sr. Director, Product Marketing Manager, Qualified

Executive Spotlight featuring COMPLY

Hear from Wendy Werve, CMO at COMPLY, about the ways Qualified is overhauling nurture for her team and why she's opted to lean into the agentic marketing movement.

April 20, 2023 10:00 AM
April 20, 2023 10:15 AM
qualified.com
America/Los_Angeles
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Time:
10:00am - 10:25am PT
Speakers:
Wendy Werve
CMO at COMPLY

AMP 2026 - Agentic Marketing Platform

Can’t make it to the event? No problem. Be sure to register and get all this great content straight to your inbox after the event is over.
Wednesday, January 21, 2026
10AM – 11:30AM PST | Virtual Event
By providing your email, you agree Qualified may use your information for personalization and advertising as set forth in our Privacy Policy.